Current Site Statistics in July 2007

From JabberWiki

Analysis of Last Month

Keyword analysis

The most used search engine for jabber.org was google (At least, according to google analytics:) Here are the top keywords, by share:

On a chart:

I think you get the point...

One interesting data is the average time spent on site: seekers of "jabber client" spent on an average of 2.07 pages on the site. If you think about it, it's good for us: it means that they've instantly found what they wanted (looked at the main page and then the client list). However, if you look at "jabber account" the seekers looked over 5.49 pages on average. I believe it means that they haven't got their answer.

Referring sites

Here are the top ten referring sites in piechart:

Let's see this by individual sources (not including the jabber.org site, I hope you understand :)

LiveJournal has an LJTalk feature, it's good that they link us
It's strange that german languaged users searh first for wikipedia;it's also strange english wikipedia isn't in this top ten list.
Meebo also links to jabber; I think they'd have a larger share but unfortunately they have a domain-based load balancing
BigBlueBall is an "all about IM" site, it's most popular related article is: http://www.bigblueball.com/forums/general-other-im-news/33739-connect-google-talk-aim -msn-yahoo.html - so, it's about transports.
By searching allforces.com (a personal blog), it has only one jabber-related article: http://allforces.com/2005/05/06/ichat-to-msn-through-jabber/. This means - we need to emphasize transports!!!
Pidgin's development site links jabber.org on its wiki here: http://developer.pidgin.im/wiki/Using%20Pidgin#HowdoIuseAIMMSNYahooJabberXMPPICQoranyotherprotocol

So these are the sources. Let's see the

Content

It's no surprise for the most of us, that on average, the main page and the client list is the most popular:

Public servers are popular too - so users need to know how to connect to the network.

What do people do when they land on the main page? Well, just see this:

Which means that there are a lot of users who need that overview (are they probably new to jabber?) When I'm asked which client is the best, I often point to the clients page, for people who know jabber in general also. This way it's no surprise that in 28.29% of the time, the client page is the entrance page, which somehow does not sum to 100% with main page entrances...reason: analytics bug :) but it's clearly the second main entrance.

Let's see those entrances:

These are where user land at the first time. It's no surprise that the main page is the main entrance, but for only the 53% of users. These pages above (the top ten) should be really carefully designed.

Yearly review

In the last 365 days, these contents were the most popular:

The sources were almost equally distributed: a third of them came from search engines, a third of them from referral sites, and a third was sel-reference.

Our main referals: